This global leading IT vendor collaborates with different types of partners and resellers (VARs, Distributors, Consultancies)
Channel account managers struggle to find a balance between being operationally available for their partners and working on the partner plan.
“Focus on the right energy, on the right time, on the right account/customer”
Wim Noordijk
Baloise Insurance
“BRM is important as it helps channel account managers to stay focused on well-defined and discussed priorities”
Rudi Lenearts
Deltalink
“It’s the missing link between facilitating the management of activities (the HOW) and the objectives one wants to achieve (the WHAT)”
Hans Tops
Bpost