What our customers say
We asked our customers what BRM means to them.
CRM can give you a lot of data, however, only BRM can help to analyze this data and set clear objectives.
IT
BRM is important for us because it’s the missing link between facilitating the management of activities (the HOW) and the objectives one wants to achieve (the WHAT).
Financial Services & Retail
BRM is a key tool for excellent quantification on performance and target driven.
Building Materials
How to use BRM in your organisation
1. Group and segment
Classify partners to tailor your strategy and activities
2. Digital account plan & OKR ( Objectives & Key Results)
Define activities and campaigns linked to your company goals.
3. Partner strategy
Automated account plan based on segmentation and business strategy. Just tailor where needed.
4. Regular follow-ups
Evaluate partner activities and stay on the ball.
5. Performance management & CRM-connection
Traffic lights give you instant insight in results on partner and management level. Connect to your CRM for real time updates.
6. Internal activity tracking
Measure how BRM is used effectively within your organization.
Unlock the hidden potential of your indirect sales.
Use Qollabi to increase accountability and commitment of your business partner.
PLAN
Align all business partner activities with company goals through strategic sales plans
COLLABORATE
Collaborate with your business partners in the execution of your sales strategy
MEASURE
Easily measure results and get instant insight in performance and account management
Easy integration with your BI and CRM
With our 80/20 rule you can make better business decisions and sales plans
How to use BRM in your organisation
1. Group and segment
Classify partners to tailor your strategy and activities
4. Regular follow-ups
Evaluate partner activities and stay on the ball.
2. Digital account plan & OKR (Objectives & Key Results)
Define activities and campaigns linked to your company goals.
5. Performance management & CRM-connection
Traffic lights give you instant insight in results on partner and management level. Connect to your CRM for real time updates.
3. Partner strategy
Automated account plan based on segmentation and business strategy. Just tailor where needed.
6. Internal activity tracking
Measure how BRM is used effectively within your organization.