excel spreadsheet static

Why You Should Replace Your Excel Sheets With A BRM Tool

Account managers can use Excel sheets to manage information related to their partners. For instance, you can easily dedicate rows to take note of the account type, turnover rate, and account manager in charge. You can also collaborate with other partners by importing the files to Google Sheets.  If you’re a small business with a […]

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best practices for partner plan execution

Best Practices for Partner Plan Execution

Is it really impossible to get our partner plans executed?  In all likelihood, experienced partner managers have seen a lot of partner plans during their careers. However, the struggle lies in the execution of these plans which are often a big challenge.  I’m sure you’re very familiar with the feeling of excitement that comes with […]

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partner_mission & vision

Partner Mission and Vision

Organizations often establish partnerships with other companies—but they don’t always end in success.  In the beginning, channel account managers and partners struggle to optimize their processes and tools.  As the popular saying goes, “Time is money”. Thus, the parties involved rush to achieve alignment as fast as possible. And a lot of them struggle to […]

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CRM (Customer Relationship Management)

Choose your CRM wisely Choose your Customer Relationship Management software wisely to centralize data with one single version of the truth. CRMs are not the holy grail. CRM is a vast category. Since the arrival of Salesforce almost 20 years ago, this category has been growing in a spectacular way.Contrary to what a lot of sales […]

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PRM (Partner Relationship Management)

Choose a modern PRM (Partner Relationship Management) if you seek to enable your partners with marketing collateral and streamline onboarding and admin. PRM has its origins in the IT Industry If you’re working in the IT industry you’ve probably heard of a Partner Relationship Management tool or PRM. For decades this industry has been selling […]

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What is BRM?

Acquire a BRM (Business Relationship Management) to create accountability and commitment. BRM data makes the invisible visible and connects to CRM data. BRM (Business Relationship Management) is an entirely new category. Although not necessary, most companies that acquire a BRM tool, have some kind of CRM in place or have centralized data by means of […]

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BI business intelligence

BI (Business Intelligence)

Acquire a BI (Business Intelligence Tool) to turn your data into visually attractive dashboards. Today, the most innovative companies make smart use of their data to optimize their business processes. In order to do so, Business Intelligence Tools have become a useful instrument in any domain of business: marketing, finance, HR, product development, and… you […]

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sso sigle sign on

SSO (Single Sign-On)

SSO is the same as a password manager, allowing you to use all tools easily and securely. With an ever-increasing amount of software solutions as part of your channel operations technology stack, it is not only key to integrate all your tools but also allow users to swiftly switch between tools. That’s where SSO comes […]

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partner account plan

Why Should You Make A Partner or Account Plan?

Why Should You Make A Partner or Account Plan? Partner and account plans are often used to provide structure for sales and create a blueprint for you and your partner’s success. A lot’s been written about how to create good partner or account plans and their characteristics. We’re sure you’ve created your own account plan […]

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